Work location: Ho Chi Minh
Salary:
Industry: IT - Software
Get to know our team:
Regional Demand Operations is the demand growth engine for Grab, housed within marketing, with work spanning across the region (all 8 countries). Work is inter-disciplinary – a combination of data analytics, marketing insights, passenger segmentation, market strategy & brand positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation (e.g., optimizing targeted promos, developing innovative approaches), experimentation and ensure successful implementation in the country.
Get to know the role:
The role is a balance of heavy analytics and stakeholder management - leading day-to-day coordination with Country Heads and Country Marketing Heads on demand growth while generating passenger demand growth activities like promos using data analyses to gain actionable insight (e.g. promo & incentive spend optimization, churn analysis, customer segmentation, etc) The focus markets for this role will be Myanmar and Cambodia.
The day-to-day activities:
The must haves:
This position can be based in any of the below cities.
Ho Chi Minh, Vietnam
Yangon, Myanmar
Phnom Penh, Cambodia
Grab Vietnam
Demand Planning & Marketing Strategy Lead, VN
Work location: Ho Chi Minh
Salary: Competitive