Get to know our team:
Demand Planning & Marketing Strategy (DPMS) is a relatively new function housed within Grab Marketing, with work spanning across the entire Southeast Asia region. The team will focus primarily on growing demand efficiently & effectively across all of Grab’s varied business units. The role will cover overall strategy, ideation (e.g., optimizing promos & developing innovative demand approaches), experimentation & ensuring successful implementation in-country.
Get to know the role:
Own a functional day-to-day responsibility in a demand planning function, while applying expertise to drive high impact initiatives for demand operations in-country.
The day-to-day activities:
- Support the Demand Planning Lead & Country Marketing Head (CMH) on overall demand generation operations & promo strategy within the given budget.
- Provide oversight for in-country Marketing teams on demand generation initiatives.
- Allocate budget appropriately for user acquisition & retention, based on market insights/competitive landscape.
- Provide inputs to technical/product team on demand generation advancement.
- Coordinate cross-functional experiments to generate insights in-line with business objectives.
- Articulate insights to various key stakeholders, along with recommended actions.
- Support the optimization of overall user funnel (from awareness to loyalty).
- Work with Creative, Operations, Strategy & Research teams to achieve the business objectives.
The must haves:
- A minimum 2 years of relevant work experience in marketing, F&B, food, eCommerce, top tier management consulting, technology and/or mobile apps.
- A degree with good results from a decent university in any discipline.
- Primarily driven by quantitative outcome for all decision making.
- Ability to consistently perform comfortably under pressure in a dynamic, ultra-fast paced environment.
- Ability to construct & deliver clear presentations to senior company stakeholders.
- Excellent ability to build consensus & support across different teams/countries.
- Experience in analysing & quantifying complex strategic issues tied to long term business growth.
- Experience in project managing complex, cross-functional projects.
