Work location:
Salary:
Get to know the role:
Own a functional day-to-day responsibility in a demand planning function, while applying expertise to drive high impact initiatives for demand operations in-country. Focus will be on growing demand efficiently & effectively. The role will cover overall strategy, ideation (e.g., optimizing targeted promos & developing innovative demand approaches), experimentation & ensuring successful implementation in-country.
The day-to-day activities:
Provide oversight for in-country Marketing teams on demand generation initiatives.
Allocate budget appropriately for user acquisition & retention, based on market insights/competitive landscape.
Provide inputs to technical/product team on demand generation advancement.
Coordinate cross-functional experiments to generate insights in-line with business objectives.
Articulate insights to various key stakeholders, along with recommended actions.
Support the optimization of overall user funnel (from awareness to loyalty).
Work with Creative, Operations, Strategy, Product/Tech & Research teams to achieve business objectives.
The must haves:
Bachelor’s degree in any field with a strong academic track record.
Excellent English written and verbal communication skills, with the ability to interact with colleagues at all levels.
At least 1-2 years of relevant work experience in management/strategic consulting, telecommunications (product/vertical management), marketing, booking apps, online payments/e-wallets, F&B/QSR, eCommerce and/or start-ups preferred.
Proficiency in Excel/Google Sheets is required. Experience with a mobile CLM platform/SQL/Python is a plus.
Able to make key business decisions and provide rigorous, data-driven recommendations.
Experience in managing complex, cross-functional projects.
Self-starter, detail-oriented, and ability to work well in a fast-paced environment.
Grab Vietnam
