Customers Agents Lifecycle Management Executive

a. Drive execution of lifecycle marketing to onboard, retain, build loyalty and increase lifetime value by engaging customers and agents with personalized, targeted and relevant marketing at every stage
b. Develop and execute CRM campaigns and communications plan leveraging appropriate marketing channels (on-channel, email, In-App / Push, social, programmatic, etc.)
c. Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle email/In-App/Push campaigns
d. Partner with Data team to ensure that all campaigns have clearly defined success metrics which are tracked and analyzed
e. Conduct ongoing A/B testing to optimize and increase the effectiveness of CRM efforts
f. Work with product marketing, technology and data teams to define feature and data requirements to create new communication channels and improve the intelligence available for relevant, personalized, real-time marketing

Get to know our Team:

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Get to know the Role:

-Responsible for managing day-to-day digital marketing operations and providing reports and analysis to demonstrate effective ROI.

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The day-to-day activities:

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The must haves:

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