CRM MANAGER

1. CRM Strategy & Execution:

● Design and implement Vigo’s CRM/Loyalty roadmap aligned with business objectives.

● Lead initiatives to enhance customer lifecycle management, retention, and loyalty.

● Provide strategic input to the Board on CRM adoption, data governance, and vendor selection.

2. Customer Data, Automation & Chatbot:

● Deploy and optimize CRM/CDP/ZMA/Loyalty platforms across multiple channels (Zalo OA, chatbots, email, app push, SMS).

● Manage chatbot workflows to improve customer engagement, lead qualification, and service efficiency.

● Build and manage automation flows to increase customer lifetime value and upsell opportunities.

● Ensure seamless integration of CRM/CDP/ZMA/Loyalty with Vigo’s data warehouse and marketing systems.

3. Cross-Functional Collaboration:

● Partners with Marketing and Sales to convert leads into measurable revenue growth.

● Support campaign attribution, performance tracking, and customer segmentation.

● Align CRM/CDP/ZMA/Loyalty initiatives with multichannel marketing strategies.

4. Governance & Vendor Management & Others:

● Establish governance frameworks for security, compliance, and data quality.

● Select, manage, and evaluate digital vendors (CRM, martech, media, automation).

● Execute additional tasks and projects assigned by superiors, demonstrating adaptability and accountability.

●      4+ years of experience in CRM, Marketing Automation, or Customer Data Platforms, preferably in Beauty, Healthcare, or Retail-tech.

●      Strong expertise in multichannel CRM/CDP/ZMA deployment (digital, social, app, offline POS integration).

●      Proven track record in customer data integration, segmentation, and automation.

●      Leadership skills in managing cross-functional teams and external vendors.

●      Growth-driven, data-first, and customer-centric mindset, balancing strategic vision with hands-on execution.
 

KPIs

●      Within 12 months: Reduce cost per lead by at least 20% and increase multi-channel conversion rate to 30%.

●      Within 18 months: Integrate ≥80% of operational systems into a unified Data Layer.

●      Maintain uptime ≥ 90% for all core platforms.

●      Track and increase CX Score by 10% every 6 months.

• Qualification: Bachelor
• Age: 25 - 40
• Job type: Permanent
• Probation time: 60 days
• Working time: Working Hours: 08:30 – 18:00, Monday – Friday (Saturday morning online
• Training opportunities:

  Opportunities to attend professional training and personal development programs.
  Access to learning sessions led by leading industry experts in beauty and wellness.
  Chance to attend national and international conferences in the Health & Beauty sector.

• Benefits:

  Participation in PVI premium health insurance program.
  Monthly category-based commission + performance-based rewards + 13th-month salary bonus.

• Other extras: Regular employee engagement events including birthdays, holidays, company trips, and team outings.
• Annual leave: Full social insurance based on actual salary.