Work location: Singapore
Salary:
Industry: IT - Software
Get to know our CRM Team:
The Regional CRM team owns the data-driven customer experience for Grab consumers across South East Asia. The team develops the personalisation strategy across email, SMS, push notifications, in-app messaging and other marketing channels, whilst being a crucial part of the team which extends that personalisation strategy into our product and service channels.
What you’ll do as CRM Lifecycle Programs Lead:
Develop quarterly campaign plans and calendar
Align with internal partners and agency on resourcing
Brief partners on campaign framework and setup
Regularly review and assess campaign performance
Engage with local marketers to understand key campaign performance drivers – what’s working, what’s not
Optimize campaign performance through ongoing test & learn
Deliverables:
Program commercial goals (users, transactions, revenue)
Clear, well-documented quarterly program plans
Test & learn plan with clear learning objectives
Impact and uplift of campaign optimization
Efficiency and effectiveness of agency engagement
Efficiency and effectiveness of internal partner engagement
Overall thought leadership & CRM best practice deployment
Requirements:
8+ years of experience in CRM with a track record of delivering measurable results. Strong understanding of B2C and/or B2B customer needs
Strong strategic & consultative skills managing multi-channel projects from business requirements to testing, rollout and reporting
Good knowledge of online marketing techniques for both a transactional & relationship marketing in B2B or B2C environments
Experience in developing and implementing a personalised strategy through teams and technology at scale
Strong technical understanding of a range of high scale marketing automation platforms, such as ET, Neolane, Unica or Responsys
Experience in online CRM and Campaign Management tools and sophisticated personalized e-channel tools
Strong project management skills to manage a wide range of programs and thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables
A track-record of success leading and inspiring teams
Proven track record of working within a geographically dispersed, multi-functional team. Also, proven track record managing 3rd party vendors for business critical deliveries
Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of multiple business units in a global organization
Excellent spoken and written skills in English, outstanding verbal and oral presentation skills. Additional Asian language skills an advantage
Grab Vietnam