Creative Group Lead, VN

Get to know our Team:

The Grab Creative Department is responsible for building the Grab brand through effective brand and promotional campaigns that persuade, excite and build brand loyalty amongst users. You will get a chance to work directly with progressive thinkers from the marketing department to help shape the brand together as a team. You will also get access and support from the Regional Creative Team who consists of experienced and awarded creatives from multinational agency backgrounds.

Get to know the Role:

-Planning and implementation of marketing strategies and promotional events.
-Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
-Responsible in achieving KPI and target set by Country Marketing Head.

The day-to-day activities:

The Creative Lead is responsible for leading the creative team in translating marketing strategies into great creative campaigns. Your work scope covers conceptualizing and executing communications deliverables that include digital campaigns, ATL/BTL advertisements, marketing landing pages, activation ideas and customer experience design. You are also responsible for playing coach or mother hen to your creative team.

The must haves:

-Degree in Advertising/Media, Journalism, Mass Communications or equivalent

-Excellent copywriting skill

-Good conceptual, communications and presentation skills

-Self-motivated and collaborative

-An amazing portfolio of brand building work and awards

-A strategic creative thinker

-A good eye, even if you’re copy-based

-Work experience in a reputable advertising/digital agency is preferred (at least as a senior writer or higher)

-Experience managing a team of creatives

-Experience dealing with marketeers/clients helps

-Digital creative experience will be an advantage

-Has eight (8) to ten (10) years experience in digital/advertising agency.