Creative Group Head, Jakarta

Get to know the Team:

The Grab Creative Department is responsible for building the Grab brand through effective brand and promotional campaigns that persuade, excite and build brand loyalty amongst users. You will get a chance to work directly with progressive thinkers from the marketing department to help shape the brand together as a team. You will also get access and support from the Regional Creative Team who consists of experienced and awarded creatives from multinational agency backgrounds.

Get to know the Role:
The Creative Group Head is responsible for leading the creative team in translating marketing strategies into great creative campaigns. Your work scope covers conceptualizing and executing communications deliverables that include digital campaigns, ATL/BTL advertisements, marketing landing pages, activation ideas and customer experience design. You are also responsible coaching and guiding the local creative team.

The day-to-day activities:

• Develop and apply the Grab brand voice across a variety of media platforms on local level

• Manage and guide junior creative teams to deliver communications campaigns

• Craft and supervise the production of creative work to ensure they are executed well

• Ensure the Brand Guidelines are adhered to

• Work with the Country Marketing Head to understand business needs and be able to make strategic call on media placements and target audience

• Report to and work with Regional Head of Creative to help ensure the creative standard is maintained consistently

• Understand standard creative production costs and value to make the best decision for any production work in the creative department

• Manage, guide and nurture more junior creatives on daily basis

• Provide constructive input to performance appraisals of more junior teammates

• Good EQ helps

The must-haves:

• Minimum of a degree - ideally (but not mandatory) in Advertising/Media, Journalism, Mass Communications or equivalent

• Excellent copywriting or art direction skills

• Good conceptual, communications and presentation skills

• Self-motivated and collaborative

• An amazing portfolio of brand building work and awards

• Excellent command of the local language and a good command of English (written & spoken)

• A good eye, for both copy and art direction/design

• Work experience in a reputable advertising/digital agency as a Creative Director

• A strategic creative thinker who can contribute to communications strategies that deliver results

• Experience managing a team of creatives and working with external partners (creative agency/production house)

• Experience managing marketeers/clients

• Digital creative experience will be an advantage

• 7-10 years’ agency experience