Country Social Media Manager (1 year contract)

About Grab:

Solving critical transportation challenges and making transport freedom a reality, Grab is Southeast Asia's leading ride-hailing platform that is impacting over 630 million people in Southeast Asia.

Started in 2012 as a taxi-hailing app, Grab has since extended its product platform to include private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress). Emerging from this dominance in transport is the opportunity to build Southeast Asia’s largest payments platform, GrabPay. Today, GrabPay is the highest frequency transaction platform in Southeast Asia. In what is largely a cash-based society, Grab is at the forefront of pushing cashless technology development and adoption across the region. We look towards making seamless mobile payments a reality in Southeast Asia.

About the Role

As a member of the larger Singapore Marketing team at Grab, the ideal candidate will be able to operate and coordinate across multiple teams and thrive in a startup culture. This role is all about creating positive conversation ripples for Grab online. With oversight and ownership of the content published across all of the brand’s social media channels - Facebook, Instagram, Twitter, YouTube, and the App (via GrabDaily) - you’ll play an integral role to not only grow the business but shape people’s perceptions of it. You should be an innovator and expert in social media marketing, content development, and creative ideas—ready to scale Grab’s social engagement to match our rapidly growing Southeast Asian brand.

What you'll do:

• Operationalise the Regional social strategy within Singapore, working with both Brand Marketing Managers and the Creative Teams to produce and publish relevant and engaging content across channels

• Coordinate all outbound communications via our social platforms, effectively taking ownership of a coherent editorial calendar for Singapore that upholds Grab’s unique brand voice and narrative

• Strategically prioritise and scale content initiatives with external stakeholders - including publisher partnerships and influencer partnerships - based on Singapore’s unique business requirements and customer needs

• Work closely with cross-functional teams including Performance Marketing, Comms, and Customer Experience to maximise the business impact of Social @ Grab

• Serve as the Singapore point person for the regional team - carrying forward the best practices, timely case studies, and tool expertise to the wider country team

• Liaise closely with the Paid Social Media team to maximise the reach and impact analysis of all activity across channels

• Lead the local measurement & reporting of social activity

• Share in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be deployed in different scenarios to push the possibilities of Social @ Grab

Here are the kinds of skills we’re looking for:

• 4+ years experience running Social Marketing efforts for a global brand
• Exceptional writing abilities as you may be called upon to write/edit content being published across channels
• Passion for developing intrinsically social content - ideating with local campaign teams, carrying forward regional campaigns concepts, and guiding external partners against the strategy
• Ability and curiosity to use research and data to inform and bolster creative decisions (experience with social analytics and social listening tools a must)
• Knowledgeable & willing to learn about social media amplification and distribution, including organic and paid strategies, and native distribution
• Ability to prioritise tasks and manage deadlines in a fast-paced environment
• Supreme collaboration and organisational skills to manage cross-functional stakeholders