Get to know the team:
The CRM marketing team in Grab is responsible to accelerate customer base growth across Southeast
Asia in multiple business verticals through customer insights, analytics and lifecycle marketing
initiatives, leveraging automation and operational excellence.
Get to know the role:
We are looking for a rock star CRM Marketing individual to join our country CRM team to boost
business growth through analytics driven lifecycle management approaches. Simply put, the
objectives are to work with the country and regional teams to drive:
- Incremental business revenue via improvements in targeting
- Improvements in opex via operational efficiency and scalability of tools
- Customer database growth and execution of quarterly CRM plans
These objectives are expected to be achieved by actively engaging with the local teams to ensure they
have the right strategy, standardized programs, engaging regional and local business stakeholders to
ensure smooth rollout and maximum utilization, as well as setting up a robust, low maintenance and
sustainable customer lifecycle management approach.
The day-to-day activities:
- Assess opportunity in market & determine key impact drivers for lifecycle marketing
- Help prioritize initiatives for quarterly planning and resource scheduling
- Develop and review / modify campaign creatives for localization
- Determine best offers and incentives for campaigns, working with local team for incentive approval
- Continuously review in-market campaign performance and collaborate with regional team on optimization plans
- Effectively engage with and provide required info to supporting teams (data, analytics, ops) to ensure timely execution of lifecycle programs
- Infuse local market knowledge into campaign performance insights and optimization roadmap
- Timely input into operating cadence and effective engagement with regional peers, agencies
- Ensure quality of offers and incentives to drive campaign results
The must haves:
- 4-5 years of CRM marketing/CLM experience preferably in online e-commerce, telecommunications, airlines or other relevant service industry
- Hands on experience in campaign management tools, lifecycle design, experimentation techniques
- In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management
- Experience in creating creative, technical campaign briefs and project management
- Familiarity with personalized campaign communication channels, offer design tools
- SQL knowledge a plus
- Ability to understand complex concepts and work across multiple functions, teams
- Persistence, enthusiastic to learn new skills and have a can-do attitude
- Detail oriented, organized, self-starter and a great communicator
