Copywriter

OBJECTIVE:

With a one million + card portfolio growing by another 1 M in 2019, credit cards business now has a host of new products – for example PLUS card, Gold PLUS card, new payment schemes like VISA, JCB etc, host of new features such as Selfie Plus, Everyday Rewards PLUS and ongoing cardholder promotions through platforms like Easy Pay, and Easy Life. This key role within the CCBC is responsible for conceptualizing a campaign in conjunction with the designer and create compelling copy for various mediums

This role within the CCBC Department is responsible for writing clear and concise copy for EDM’s, Website, Microsites, Direct Mailers, Statement Messages, Creative but response yielding SMS etc. The words the copywriter choses will not only inform, but also engage and aid in selling Portfolio products to our cardholders.

Ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. Grasping the project requirements quickly and offer valuable insight is key requirement for this role. The incumbent will take various steps to ensure ongoing customer engagement, regular communication of relevant card usage offers and execute various offline and online campaigns aimed at increasing features awareness as well as to improve top of mind recall. Work closely with the Head of Credit Card customer relationship and execute assigned tasks with utmost rigor.

COMMUNICATION:

Internal: BUs/ Internal Departments within -Marketing Center, Product Managers etc - To liaise with all internal stakeholders to execute various customer communication campaigns for FE credit card customers to enhance cardholder experience, and engagement

External: External partners /merchants - Work and maintain positive relationship with partners for effective engagement with FE Credit cardholders

KEY RESPONSIBILITIES:

• Interpret Marketing briefs to understand requirements of the business and create a concept in conjunction with the Designer/Visualiser AND write clear and concise copy to generate maximum response from different customer communication tools, be it SMS, ZMS, EDM, Print Media, Website or Microsite. This will include campaigns, projects and even digital marketing projects. Create ongoing cardholder communication including EDMs, DMs, statement inserts, statement messaging, SMS, MMS, social media messaging. Rollout timely reminder mechanisms for various offers to ensure maximum coverage and outcomes
• Write clear, attractive copy with a distinct voice while understanding the target audience and the expected call to action. Write smart copy for digital marketing campaigns that drive mobile app downloads, registration and usage
• Edit and proofread copy as needed. Review customer communication such as e-statements, paper statements, mini-statements etc and enhance customer communication
• Use SEO principles to maximize copy’s reach
• Source images and other content for the Designer/Visualiser based on the concept that the incumbent has conceptualized for a campaign

• Graduate preferably with specialization in Marketing

• At least 2- 3 years in a role driving all or some of the above-mentioned responsibilities and proven experience as a copywriter or related role. Knowledge of online content strategy and creation

• Understanding of key marketing principles and understanding of local marketing practices.
• Technical skills in Microsoft Office & good presentation skills
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Creativity

• Ability to work under tight timelines.  
• Positive attitude and flexible
• Strong verbal, written & listening communication skills
• Strong research skills and good understanding of the local flavours

• Hình thức: Nhân viên chính thức