Content Strategy and Planning
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Content Creation and Distribution
- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
- Keep a keen eye on digital content performance and metrics, optimizing for conversions
- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
Cross-functional Collaboration
- Collaborate with Graphics and Video teams, and other creators to make visually impactful content
- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
- Collaborate with Performance Marketing team to track, analyze, and report on sa
