Content Marketing Executive

Job Summary

Content Marketing plays a key role in defining the premium education brand.
In this position, you will get a chance to build your professional career as a content creation (including performance content & branding content through online & offline channels)

Working Relationships

• Internal: MRK, Sales & other HO departments

• External: Customers, students, agencies, corporates

Responsibilities

You will be involved in marketing creative content from A to Z: concept development, content planning, and market deployment with other cross-functional teams and external agencies/content creators.

• Organize writing schedules to complete drafts of content or finished projects within deadlines

• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content

• Conduct simple keyword research and use SEO guidelines to increase web traffic

• Produce well-researched content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

• Coordinate with marketing and design teams to illustrate articles

As an Ideal Candidate:

• Passion about the education industry.

• You can be creative by nature with words. You know which forms of visuals can help deliver the message.

• You have a strong ability to translate a communication brief into creative ideas & execution that delivers business objectives.

• Your creative style is positive, insightful and “out of the box”.

• You can work both independently and collaboratively.

• You have experience with all media channels (online & offline) and creative formats.

Experience

• At least 3 years of experience in marketing, copywriting, content creation, or other creative fields, 1 – 2 year working experience in the same role

• High responsibly and committed and be able to produce good quality content often to tight deadlines

• Flexible and easy to adapt in different environment

• Strong in logical thinking, critical thinking, brainstorming

• Being solutions-oriented, and supportive in finding solutions to unexpected challenges

• Strong in both concept-generation and must be clear, concise, and grammatically correct copy.

• Direct experience in digital and social content creation, having a background of working in education is a plus.

• Working experience in Agencies is an advantage

Language

Strong command in communication in both English and Vietnamese languages

• Qualification: Bachelor
• Age: 25 - 35
• Job type: Permanent