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Work location: Ho Chi Minh
Salary:
Industry: Online Marketing , Marketing
Deadline to apply:
Level: Experienced (Non - Manager)
Experience:
Job Summary
We're looking for an Affiliate Growth Specialist to build and engage a network of short-form video creators and turn them into high-performing affiliates for our DTC brands.
You will recruit, coach, and support creators on how to make viral content that drives traffic and sales. Through community programs, content challenges, and resource sharing, you will inspire and scale a vibrant affiliate community that bridges the gap between creators and commerce.
If you are passionate about the creator economy and know how to turn short-form content into conversion — this role is for you.
Key Roles & Responsibilities
1. Build and Grow Affiliate Communities
Build and grow affiliate communities on Discord, focusing on short-form content creators (e.g., TikTok, Instagram Reels, YouTube Shorts).
Use Facebook Groups as a top-of-funnel channel to attract and engage potential affiliates before moving them into the Discord community.
2. Educate and Inspire Content Creators
Share best practices and real-life examples on how to create viral short-form videos that convert.
Provide ongoing education and inspiration to help creators improve their content performance across platforms like TikTok, Reels, and Shorts.
3. Develop Content Series for Community Growth
Create and manage a series of content (e.g., tutorials, creator spotlights, success stories) designed to facilitate engagement and accelerate community growth.
Regularly develop relevant and actionable content to support creators in their journey.
4. Convert Community Members into Affiliates
Convert engaged community members into active affiliates for our DTC brands.
Empower them to drive traffic and sales through authentic, high-performing content.
Must-Have Requirements
Proven Experience:
≥ 5+ years in community management, influencer relations, or affiliate marketing.
Experience as a Community Manager or Growth Specialist at a consumer-facing brand or digital platform.
Had experience in building communities from 0 to 1, with a proven track record of scaling ≥ 02 communities to 50,000+ members each.
Active content creator or evangelist in affiliate or creator communities.
Experience working with niche communities related to content, AI, Canva, design, or marketing.
Skillset:
Strong leadership and mentoring abilities, especially in guiding creators or affiliate teams.
Excellent written and verbal communication skills, with confidence in public speaking and video coaching.
High proficiency with community platforms such as Discord, Facebook Groups, and Telegram.
Creative problem-solver with strong trend-spotting ability, especially in the creator economy.
Deep empathy and a community-first mindset – genuinely cares about helping creators grow.
Highly passionate about the creator economy, with a self-starter mindset, data-driven decision-making, and the ability to thrive under fast-paced growth.
Nice-to-Have Requirements
Bachelor's degree in Marketing, Communications, or Business.
Strong project management skills and Excel proficiency.
Experience in cross-functional collaboration.
Experience working with U.S. or EU e-commerce markets is a plus.
Technical experience with Discord setup and UpPromote management.
Behavioral Competencies
Integrity: The No. 1 required quality.
Discipline: High level of discipline with zero tolerance for undisciplined behavior.
Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
Team Management
Reports to: Affiliate Manager and CEO.
Career Path: Affiliate Growth Manager.
Current team dynamic: 3 affiliate & Community team members, working with a cross-functional 4 marketing operators.
Expected team size by 2025: 6-8 Affiliate & Community members.
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PATI GROUP
https://www.patigroup.com/about Number of employees: 10-20
