Get to know our Team:
This team is responsible to build and manage community engagements with the aim of reaching out to partners through various activity as well as building the online community through social media, and any other media necessary. At the same time, the team is data-driven, where we will also engage with these data while giving various updates to other stakeholders to enhance the quality of our Partners.
Get to know the Role:
This role will be primarily responsible for constructing strategic plans to drive partner community engagement & expansion . This covers executions that would engage directly with community of Partners Drivers across [Country] as well as building the online community through social media, forum, and any other online media necessary and driving social led offline activities such as gathering with local communities. Supervisor will also have to perform a data driven result on a regular basis with insightful analysis, while providing various updates to internal stakeholders that ultimately contributes in enhancing the quality of Partner Drivers.
The day-to-day activities:
- You are a highly motivated, creative individual with experience and a passion for connecting with current and future partners. That passion comes through as he/she engages with partners on a daily basis, with the ultimate goal of turning them into brand loyalists. [Role] is integral to all online community engagement and content related efforts. You will be essential in communicating the company’s brand in a positive, authentic way to today’s modern, hyper-connected, mobile first customers
- Establish a strategic approach to social media content that aligns with Grab’s strategic and tactical needs while overseeing owned channels development and management.
- Lead the creation of written, visual, and live streamed content to educate partners and enrich their experiences
- Lead the communication and support with partner communities
- Responsible for tracking/responding to all feedback in a timely and professional manner
- Work with the regional team to grow engagement, reach and improve partner's’ satisfaction levels
- Ensure that social content is compelling and meets the strategic goals of the social persuasion.
- Maintain and coordinate Grab’s partner social content marketing calendars including brand, product and values.
- Use established metrics to optimise and drive continuous improvement in Grab’s efforts for social excellence
- Work with external agencies to develop creative and engaging online and social media content
- Build strong relationships with partners to keep them engaged and communicate upcoming features and updates
- Monitor and analyse online sentiments on social media platforms.
- Liaise with Creative, Operations, Customer Experience, and other departments, providing strategy and insights to ensure plans are working seamlessly with other peers in various departments.
- Participate in vertical meetings to ensure stakeholder feedback affecting quality guidelines and expected behaviours are integrated to the quality standard
- Deliver important feedback from the community feedback to the QA and product teams
- Internal and external reporting as needed
- Leading projects working with people from different teams
- Establish daily communications with key community leads
- Budget planning & estimation for Community led activation campaigns and also Marketing & Communications
The must haves:
- Bachelor's Degree in either Mass Comm/Business/Equivalent preferred
- Excellent English in written and spoken communication
- Excellent local language capabilities in written and spoken communication
- Ability to work both independently and in a team environment
- Proficiency in MS Office applications (e.g., Word, Excel, and PowerPoint)
- Proficiency in Visual editing software a plus point
- Proficiency in Social media tool a plus point
- Proficiency in FB Business Manager, Social Media publishing tools (e.g. Hootsuite), Analytics tools (e.g. GA), online monitoring tools (e.g. Brandwatch) a plus point
- Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities. You can prioritize high impact activities and keep complicated projects moving forward. You’ve proven your ability to work well under pressure and adapt quickly to changes
- Proven success in driving social campaigns
- Expertise in both creative and promotional copywriting
- A data-driven mindset toward social content and publishing
- Up-to-date with the latest trends and best practices in online marketing and measurement, and social media platforms
- Sensitive to the wider implications and understanding of operational concerns in the development of social communication plans
- Self-starter with an ability to work independently, whilst also a team player for broader digital strategies, monitoring or tactical campaigns
- Experience in building up social media platforms with a focus on engagement metrics will be looked upon favourably
- Experienced in managing third party IT vendors, digital agencies with a familiarity of the local landscape of social advocates, influencers and content producers would be an asset
- Previous experience in a digital/social media agency will be an advantage
- Previous Experience in Tech, eCommerce, any startup environment will be an advantage
- Strong acumen in data analysis, reporting, time management, organizational skills, marketing & communications
- 2-4 years in social media with experience in multi-channel content development and a focus on delivering metrics based performance
