Category Marketing Executive - Cross border

Planning and management of Cross border business monthly, quarterly, annual campaign calendar.

Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and apps to achieve conversion.

Collaborating with internal and external stakeholders for campaign creation.

Creating campaign governance and resource allocation criteria.

Continually refining and revamping campaign planning and execution processes.

Working closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.

Ensuring page decoration and banner production is aligned with all categories and campaigns.

Using performance tracking, reporting and optimizing campaign performance.

Ensures exposure to different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes) effectively to generate NMV target

Creation and implementation of visual merchandising plans with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.

Arrangement and execution of onsite resource package and page decoration for Cross border campaigns and brand partnerships’ campaigns.