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Campaign Management and Support Manager, RBWM Marketing

HSBC Vietnam
Ngày cập nhật: 16/01/2020

Thông tin tuyển dụng

  • Nơi làm việc: Hồ Chí Minh

    Mức lương:

  • Ngành nghề: Ngân hàng

    Hạn chót nộp hồ sơ:

  • Cấp bậc: Quản lý

Phúc lợi

  • Bảo hiểm theo quy định
  • Du Lịch
  • Thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương

Mô tả công việc

In this role, you will:

  • Deliver high standard and quality marketing activities in a timely manner to support business growth for specific products / segments for card acquisition.
  • Perform analysis of targeted products / segments, competitive position and trends.
  • Support the rollout of effective advertising and marketing initiatives to contribute to the Brand Health Index (BHI) and Customer Recommendation Index (CRI).
  • Maintain high standard of marketing and communications, and deliver activities that adhere to the established marketing process and guidelines
  • Support marketing budget management to facilitate effective deployment to enhance return on investment.
  • Support new product development efforts, as well as oversight of product launch execution and communications.
  • Develop and coordinate credit card acquisition campaigns that drive new account growth.
  • Assist to execute marketing initiatives and campaigns to grow selected products / segments.
  • Support campaign development to ensure smooth implementation, and facilitate evaluation and review for continuous improvements
  • Conceptualizes new technology applications and enhancements to existing programs.
  • Maintain a close alignment with other functional supports in VNM RBWM.
  • Develops multiple relationships with external parties & multiple partners.
  • Understanding lending best practice within different channels, and engaging channel partners to embed successful, customer-centric methods to drive credit card acquisition in the right way.
  • Embrace HSBC’s values and principles in day-to-day work to demonstrate values-aligned behavior.
  • Demonstrate teamwork through positive approach and develop a close alignment with both internal and external stakeholders.
  • Partner closely with analytics team, aligning on methodology and approach to targeting and optimizing audience and size/ scope of campaigns.
  • Optimize campaigns across all prospect cardholder touch-points with others department, including direct mail, digital, mobile, call center, statements and branch channels.

Yêu cầu công việc

To be successful in the role, you should meet the following requirements:

  • Bachelor's degree.
  • 2 - 5 years of experience in marketing field, preferable in the financial field, understanding of digital is a plus.
  • Knowledge in any of marketing, business, customer experience, products is mandatory.
  • Experience in activation or event execution, partnership is a plus.
  • Strong verbal and written communication both English and Vietnamese.
  • Team oriented, with high energy, enthusiasm and commitment.
  • Strong presentation skills with MS Office especially Word, Excel & PowerPoint.

Thông tin khác

  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

HSBC Vietnam

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Việc làm tương tự

Campaign Management and Support Manager, RBWM Marketing

HSBC Vietnam