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Brand Marketing Manager

Concung.com - Công Ty CP Con Cưng
Updated: 04/08/2025

Employment Information

Benefits

  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Nghỉ phép năm

Job requirement

1. Consumer understading
Articulate a strong brand positioning and enhance customer experience by leveraging customer insights, market expertise, competitive landscape analysis, and a customer-focused approach.
2. Corporate Brand Strategies
- Build up brand strategies and brand positioning including the establishment of style guides, brand guidelines, brand vision and value propositions for both short-term and long-term objectives
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, Including—but not limited to—advertising campaigns and new brand development initiatives.
3. Brand Management
- Propose, develop and implement tactical brand marketing programs to drive brand love and brand affinity
- Plan and execute all communications and media actions across all channels
- Collaborate with Agencies and/or internal departments to develop TVCs, product packaging, POSM,and communication vehicles that fit with product key message
- Follow up and analyze brand performance and propose suitable programs
4. Budgeting
- Propose, manage and monitor budget for all brand marketing campaign, Including-but not limited to-advertising campaign, new product launching…
- Managing the budget for advertising and promotional programs

Job requirement

-   Bachelor degree in Marketing related field is preferred.
-   2-5 years of experience in the position of brand manager/ marketing manager
-   Strong at brand management, consumers understanding, creative & strategic knowledge
-   Strong analytical skills with data-driven analysis
-   Highly flexible/open-minded, resourceful and practical
-   Communication & Presentation skill, Negotiation
-   Advanced English skill, both in speaking and writing skills

More Information

  • Qualification: Bachelor
  • Age: Unlimited
  • Job type: Permanent

Company Overview

Concung.com - Con Cung Joint Stock Company

https://careers.concung.com/ Number of employees: 1.000-4.999

Con Cung is the biggest omni-channel company for Mom & Baby with 700 retail stores in Vietnam and plan to have 1,000 stores by 2023 with 1 billion USD... View more

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Brand Marketing Manager

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