Brand Marketing Executive

a. Responsible for brand strategies such as brand plans, brand positioning and go-to-market strategies
b. Responsible for measuring and reporting campaign performance, and assessing against goals (ROI and KPI)
c. Monitor market trends also research consumer markets & competitors’ activities to identify opportunities and key issues to drive action out of it.
d. Oversee marketing and advertising activities to ensure consistency with the organization and product line strategy

Get to know our Team:

-We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.

-We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally.




Get to know the Role:

-Responsible for growing consumer and driver love for the Grab brand.

-Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs

-Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.




The day-to-day activities:

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The must haves:

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