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Brand Manager (Luxury Jewelry Brand)

Mô tả công việc

Job brief

  • We are looking for an experienced Brand manager to help us build our brand and raise brand awareness for a very unique and beautiful jewelry brand.

Responsibilities

  • Analyze brand positioning and consumer insights
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product retail and CRM

Yêu cầu công việc

  • Proven working experience as brand manager or associate brand manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind, capable to write attractive contents for social media
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Experience with jewelry, fashion or cosmetic is an advantage
  • Fluent in English

Phúc lợi

Máy tính xách tay, Bảo hiểm theo quy định, Du Lịch, Phụ cấp, Thưởng, Tăng lương, Công tác phí, Chế độ nghỉ phép