Brand Manager - Fermented

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- Establish an annual marketing plan for the Company- Support the Category Marketing Director to establish an annual marketing plan for the brand in charge.- Propose, develop, and manage marketing programs for assigned products- Proposing pricing strategy for brand products.- Monitor and analyze the development of assigned new products (category strengths, sales, market share) and propose marketing and distribution programs.- Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc., guide our external creative and media agencies in product marketing campaigns.- Lead brand communication to drive the unique brand for the category in charge across multiple touchpoints, including ATLs, BTLs, digital, and in-store.- Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing, QA/QC) to run the NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.- Propose, develop, and implement tactics to increase sales volume periodically and by region.- Proactively propose and develop creative ideas for media to guide the partner of advertising agencies.- Coordinate and guide internal and external partners to ensure plans are completed well.- Coordinate with the Trade Marketing Support Manager to forecast sales and advertising media for channels.- Management of marketing budgets within agreed targets.- Other tasks assigned by the line manage