Category: Fashion.
Report to: Growth Director.
Location: 555 3/2 Street, Ward 8, District 10, Ho Chi Minh City.
Working time: 8:30 AM to 5:30 PM (Monday – Friday) and 8:30 - 12:30 (Saturday Morning).
I. Responsibilities:
1. Brand Building & Development:
- Define and implement the brand strategy, ensuring a consistent image across all platforms.
- Develop and manage brand concept, visual direction, and storytelling, ensuring strong positioning and differentiation.
- Guide the brand’s aesthetic and style based on fashion trends and consumer behavior.
- Work with the design team to develop visuals, lookbooks, and fashion campaigns aligned with the brand’s identity.
- Conduct market research on competitors and consumer insights to enhance brand positioning.
2. Brand Planning & Execution:
- Develop marketing plans and brand growth strategies for different phases.
- Collaborate with the marketing team to execute integrated marketing campaigns across digital, offline, and influencer channels.
- Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
- Manage the brand’s marketing budget effectively to maximize ROI.
3. Portfolio Management & Product Strategy:
- Develop and manage the product portfolio, ensuring alignment with market demand and profitability.
- Work closely with the product team to define collections, material selections, and trend directions.
- Oversee the product development process from concept to launch, ensuring brand consistency and quality.
4. P&L Management & Business Growth:
- Oversee brand revenue, profitability, and operational efficiency.
- Monitor P&L performance and optimize pricing, promotions, and costs for sustainable growth.
- Develop strategies to drive sales and expand the market.
5. Technology Integration in Branding & Fashion:
- Explore and implement technology in branding, marketing, and product development to enhance efficiency.
- Stay updated on digital trends, AI, and automation to improve customer experience.
