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BRAND MANAGER

Job requirement

- Develop brand strategy (value proposition, positioning, pricing, etc.) and overall marketing plan and all marketing budgets for the brand.

- Execute marketing plan to effectively reach customers, communicate value proposition and influence purchase decisions.

- Define growth targets, strategy and tactics to achieve the growth targets for the brand.

- Identify required and necessary market research, analyze customer in-sights and identify target segments for marketing efforts.

- Work closely with market insights team to execute all research initiatives and select third party vendors.

- Oversee the production of all advertising and communication programs and work closely with marketing communications team to ensure effective execution as well as selection of agencies and vendors.

- Participates in a cross functional team to develop new product, including providing inputs on market, customer, etc. and ensuring successful launch of the product.

- Provide brand achievement progress / updates to category manager and CMO.

Job requirement

-   Minimum bachelor’s degree in Business, Marketing or Advertising.

-   4 + years of brand management experience in beverage industry.

-   Proven record of successfully delivering brand results.

-   Experience in launching products and developing business plan.

-   Excellent written and verbal communication skills.

-   Strong interpersonal and teamwork skills, strong analytical abilities.

Benefits

Máy tính xách tay, Bảo hiểm theo quy định, Du Lịch, Phụ cấp, Xe đưa đón, Đồng phục, Thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Chế độ nghỉ phép