Brand & Communication Manager

a. Developed brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term planning and execution of all communications and media actions on all channels, including online and social media.
b. Analyze how our brand is positioned in the market and crystalize targeted consumers insights
c. Take brand ownership and provide the vision, mission, goals and strategies to match up to
d. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
e. Manage and developed team member to ensure continuous organization development
f. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues to drive action out of it.
g. Oversee marketing and advertising activities to ensure consistency with product line strategy
h. Developing an integrated communications strategy for the company incorporating media relations, public relations, government relations, employee relations and also brand related activities
i. Implementing communications plans to increase brand awareness and recognition for the organization.
j. Developing relationships with key media to secure and grow media coverage both online and offline.
k. Manage and oversee the creation of press releases for local, national, and international media.
l. Monitoring press stories relating to the company and its brand and maximizing opportunities for positive PR and playing down any negative PR.
m. Collating and analyzing current communications and messages and ensuring consistency.
n. Developing and leading the company’s internal communication strategy across the media channel
o. Communicating brand to internal customers and stakeholders.
p. Overseeing the annual brand & communications budget and ensuring its use is proper implementation of budget through proper ROI analysis