Associate Content Owners (CX Assoc. BO)

Grab has recently launched a dynamic, personalised feed on the home screen of the consumer app. This feed can host content developed internally and sourced via partners and the success of this product depends on the quality and quantity of content available to engage our users. As an Associate content owner of the feed, you will be part of a lean team that will manage the core content we show on the feed.

KEY RESPONSIBILITIES

Overall content strategy

• Maintaining an updated pov on content types and opportunities that are relevant to our user base/service verticals and making recommendations on overarching content opportunities

• Developing and tracking success metrics and iterating content strategy with the product and marketing teams

• Drive creation of new widgets/features to achieve overall feed success metrics

Content partnerships

• Building a roadmap with support from regional and country BD as available

• Liaising with partners to develop partnership agreements in line with feed strategy and capabilities of existing content widgets

• Ongoing account management with partners and coordinating with product managers to onboard and maintain partner content

• Develop processes to offboard partners where necessary, and work with regional and country BD to form commercial agreements/deal structures

Content operations

• Coordinating with contributors (country teams, ads, partners, other TFs, etc) to ensure a healthy pipeline of inventory, to support the overall content strategy

• Developing processes with Marketing/Social Media teams to produce, curate and upload content

• Liaising with our content ops team to develop guidelines to review all user-generated content, ensuring they are set up to manage new content processes

• Publishing select content as needed e.g. polls, quizzes, etc.

SKILLS

• Strategic thinking - can you think big picture? What should our content look like now, and in the future? How do we get there?

• Customer-centric analysis - are you empathetic with customers? Do you understand experimentation and work with our analytics teams to test what type of content works with our users? Are you comfortable with both quant and qual?

• Sales/account management - would you be comfortable in a deal meeting with content partners, co-creating solutions for our users?

• Project management - can you project manage cross-functionally and consistently deliver to the deadline?

• Language competency - you must be fluent in English. And a preference for bi/tri-lingual in another Southeast Asian language (Bahasa Indonesia, Thai, Vietnamese, etc.)

• Nice to have: copy editing skills in case you want to develop some of your own content for the feed too!

TEAM CULTURE

• We like creative hustlers, people who can think outside the box, motivate and get stuff done even if it seems impossible

• We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure and lifelong learning

• We are nice, work together well, and believe in the Grab mission