Get to know the Role:
You are a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as you engage with customers on a daily basis, with the ultimate goal of turning fans into customers. This role is integral to all our community engagement and content related efforts. You will be essential in communicating the company’s brand in a positive, authentic way to today’s modern, hyper-connected, mobile first customers
The day-to-day activities:
- Establish a strategic approach to social media content that aligns with GrabFood's strategic and tactical needs while overseeing owned channels development and management.
- Work with the regional team to grow engagement, reach and improve customer satisfaction levels
- Ensure that social content is compelling and meets the strategic goals of the social persuasion.
- Maintain and coordinate Grab’s social content marketing calendars including brand, product and values.
- Use established metrics to optimize and drive continuous improvement in Grab’s efforts for social excellence
- Work with external agencies to develop creative and engaging online and social media content for Facebook, Twitter, Instagram, YouTube etc.
- Monitor and analyse online sentiments on social media platforms.
- Liaise with Creative, operations, strategy and insights
- Ensure adherence to operating budget of Marketing Department
- To ensure working seamlessly with other marketing peers in various department
The must haves:
- Must be equally adept at both strategy and execution
- Passionate about Grab’s social mission and making a positive impact in the community
- Bachelor's Degree
- Proficiency in FB Business Manager, Social Media publishing tools (e.g. Hootsuite), Analytics tools (e.g. GA), online monitoring tools (e.g. Brandwatch)
- Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities. You can prioritize high impact activities and keep complicated projects moving forward. You’ve proven your ability to work well under pressure and adapt quickly to change.
- Proven success in driving social campaigns
- Experience in Food & Beverage is a plus
- Expertise in both creative and promotional copywriting
- A data-driven mindset toward social content and publishing
- Experience in building up social media platforms with a focus on engagement metrics will be looked upon favourably
- Experienced in managing third party IT vendors, digital agencies with a familiarity of the local landscape of social advocates, influencers and content producers would be an asset
- Up-to-date with the latest trends and best practices in online marketing and measurement, and social media platforms
- Sensitive to the wider implications and understanding of operational concerns in the development of social communication plans
- Self-starter with an ability to work independently, whilst also a team player for broader digital strategies, monitoring or tactical campaigns
- Previous experience in a digital/ social media agency will be an advantage
- 4-5 years in social media with experience in multi-channel content development and a focus on delivering metrics based performance
