Lead execution of merchant co-marketing programs / projects effectively, leveraging different channels especially digital marketing & on-ground activation channels (app, social media, etc) that enhance value to merchants, driving co-promotion and achieve marketing goals.
Use consumer/ merchant insights and data to develop data driven merchant marketing campaigns & tactics.
Maintain merchant marketing program records, conduct and share post campaign evaluations on a timely basis
Work closely with business development team & account management team to identify and close the right partnership and business opportunities to further enhance brand penetration & brand awareness;
Develop and execute a quarterly marketing plan together with the Marketing manager which is in line with the company objectives;
Research and create post mortem reports on all localized campaign to measure its success;
Budget management and monitoring.
Requirements:
A Degree in Marketing, media agency or relevant field;
A minimum 3 years of proven marketing and brand management experience, ideally from a related industry sector environment or relevant industry;
Experience in online market place platform is referred.
A dynamic personality who moves fast, delegates well and is charismatic;
Creativity and able to develop unique and but practical marketing ideas;
An open and likeable personality with honesty and integrity;
Data driven with great presentation and report writing skills;
Exceptional written and verbal language skills;
Hungry and superb at handling and working in a constantly changing environment;
Independent, a self-starter and extremely data-driven mindset
