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Assistant Marketing Manager (Grab Shuttle)

Grab Vietnam
Ngày cập nhật: 21/05/2018

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Mô tả công việc

Get to know the Role:

  • Plan and execute Go-To-Market strategy for country marketing campaigns to drive awareness, acquisition, usage, retention and publicity.
  • End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments
  • Acquire and manage external marketing partners that adds value to meet marketing objective
  • Provide brief and review marketing communications materials
  • Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget
  • Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities
  • Track and monitor competitive landscape
  • Manage local vendors to meet business requirements to ensure projects are delivered on time and within budget
  • Track and manage allocated budget
  • Build and manage a relationship with internal and external stakeholders to grow the business and meet the company’s overall objectives



The day-to-day activities:

  • Plan and execute Go-To-Market strategy for country marketing campaigns to drive awareness, acquisition, usage, retention and publicity.
  • End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments
  • Acquire and manage external marketing partners that adds value to meet marketing objective
  • Provide brief and review marketing communications materials
  • Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget
  • Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities
  • Track and monitor competitive landscape
  • Manage local vendors to meet business requirements to ensure projects are delivered on time and within budget
  • Track and manage allocated budget ​



The must haves:

  • Min. 4-5 years of experience in campaign management with successful track record of developing and executing integrated marketing strategies. Experience in brand/product marketing will be an added advantage.
  • Interested in new technology and have an open-mind towards rapid future developments in the digital space. Love to challenge the norm. Highly nimble.
  • Thrives in ultrafast-paced tech/digitally-inclined environment
  • Proactive to drive data-needs to guide planning and decision-making.
  • Works well with people, managing various stakeholders from different departments and backgrounds.
  • Highly resourceful and fast learner.
  • Customer-centric mindset with keen sense of analysing problems and solving them
  • Intuitive, native understanding of the Filipino consumer

Giới thiệu về công ty

Grab Vietnam

Assistant Marketing Manager (Grab Shuttle)

Grab Vietnam