Assistant Manager Social Media GrabFood

Get to know our Team:

Manage and supervise all GrabFood Indonesia social media channel & campaign, collaborate and work closely with GrabFood marketing team, creative, ops, special project, sales, and merchant partner to create all GrabFood content, campaign and activities. Help to supervise and manage content plan for GrabFood social media with different approach in each channel. Experience handling food related brand and social media channel. Have a broad understanding and knowledge of foodie KOL, community, and lifestyle KOL is a big point.

Get to know the Role:

Manage, grow, and handling GrabFood social media campaign, content, & channel:

• Translate GrabFood regional social media playbook to clear strategy and content development that relate with GrabFood identity and potential audience interest in Indonesia

• Able to collaborate & engage day-to-day with GrabFood Marketing team to ensure all campaign and initiative run smoothly and achieved the business objective

• Have a many initiative idea, big passion in social media, and high quality standard for works and campaign

• Deep knowledge about social media channel, insight, newest update, audience interest and type of best performance content in each channel.

• Monitor trends and keep updated with social media fast growing environment

Develop best in class social media content for food category and up for a challenge to become a best in class in content, engagement, and credibility

• Ensuring a best in class social media strategy and content development for GrabFood, and able to create a different content approach compare to competitor or others brand in food category

• Coordinate and lead the planning of social media campaigns, ensuring customer acquisition and supporting brand and business objective across the company’s portfolio

• Act as the advocate of social media integration within the Company, influencing overall site and GrabFood business strategy

• Provide insights, benchmarks and analyse data from food category social media universe, to inform company-wide decision-making and commercial campaign targets are met especially for GrabFood

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The must haves:

• University background (S1) from any discipline, preferably Communication / Engineering / Statistics / Economics with at least 5 – 7 years working experience in Food Industry, FMCG, e-commerce, telco, digital agency with sufficient knowledge in social media strategy, Interaction/language, and understand Indonesia social media landscape​
• Team player, action-oriented, flexible, and innovative approach to everyone in GrabFood stakeholders
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Ability to deal with uncertainty and fast-changing social media worlds
• Heavy experience with social media management / responding tools and techniques i.e. Hootsuite, Socialbakers, brandtology, Sprinklr etc and able to supervise GrabFood social media content and also officer
• Understanding of graphic design principles & good social media content (photo, vector, or videos)
• Good understanding of social media KPIs and how to measure the success of campaigns.
• ​Strong written and verbal communication skills; a persuasive and passionate communicator with good public speaking skills
• Passion for all things social - staying on top of the latest trends, platform updates, as well as local nuances of consumer behaviour
• Defines opportunities to add value and proceed with little oversight
• Strong cultural curiosity and understanding of current trends and tech
• ​Creative copywriter / able to supervise the communication template or direct them
• Up-to-date on local internet lingo a plus
• A fluent English speaker with excellent written skills.
• Be customer/consumer-oriented