Get to know the Role:
Lead the planning, strategizing and execution of co-branding campaigns with merchant partners, both local and global brands, across all of GrabFood’s business.
Plan, coordinate, and execute GrabFood merchant marketing campaigns, both inbound and outbound, that are aligned with company-wide objectives, as well as budget management and target tracking. The sub-vertical is split into Drivers, Merchants, and Eaters. You will be accountable for the Merchants market under the food business and will have to work closely with business leads for alignment on marketing.
To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to break down complex issues into executable strategies and detailed tactics.
The day-to-day activities:
- Work with the business development team to segment the merchant ecosystem into meaningful target audiences and develop custom tailored marketing campaigns to acquire and engage merchants. Test, analyze and scale the most impactful practices.
- Lead merchants/B2B acquisition campaigns from inception through post campaign analysis and summary reporting. This hands-on manager will drive lead generation and operating efficiencies through the digital marketing channels while employing strong project management skills.
- Deep dive into competitive offerings to identify best practices and competitive differentiators.
- Identify quantitative success metrics for merchant marketing campaigns and manage these metrics
- Working closely with business development teams to close partnership deals, being fully responsible for the marketing components of the deal, while adhering to the operating budget of the Marketing Department. Drive considerable value for our business and drive partnerships that delight our eaters and merchants.
- Work seamlessly with other marketing & business development peers in various departments, to execute full merchant marketing plan. Execute go-to-market initiatives excellently.
- Perform post-mortem in a data-driven manner to justify campaign ROI and share to partners.
- Oversee development of content and funnel optimization of inbound partnership/merchant leads generation.
- Ensure budgets are tracked and spent efficiently.
- Build and manage a relationship with internal and external stakeholders to grow the business and meet the company’s overall objectives
- Work with Grabfood head to plan quarterly spend, specifically for merchant support activities
- Properly track and manage costs
- Partner with business development and product teams to identify and solve issues, merchant pain points and strategic opportunities.
The must haves:
- Minimum 4 years of experience in consumer marketing (either in campaign management, partnerships/brand marketing or marketing communications) with exposure on online and offline media. Merchant, retail, trade marketing or e-commerce marketing experience a big plus
- Bachelor’s degree in business administration, marketing, communication or other advertising.
- Charismatic presenter who can sell marketing ideas as the solution to business problems
- Ability to negotiate and demonstrate clear logical thinking of what can be beneficial in a partnership to our business
- Good understanding of co-branding and marketing communications. Successful track record of developing and executing integrated marketing strategies.
- Able to create and articulate creative briefs and business cases. Proactive to drive data-needs to guide planning and decision-making.
- Excellent communication skills with the ability to articulate clearly in both written and spoken English.
- Highly resourceful and fast learner. Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it.
- Loves the thrill of being in a fast-paced environment while being able to multi-task to meet deadlines.
- Customer-centric mindset with keen sense of analysing problems and solving them
- Works well with people, managing various stakeholders from different departments and backgrounds.
