Assistant Manager, Marketing

Get to know our Team:

• We’re looking for a Assistant Marketing Manager to join our Marketing team as we are experiencing tremendous growth across the region.

Get to know the Role:

• Planning and implementation of marketing strategies and promotional events.
• Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
• Responsible in achieving KPI and target set by the team.

The day-to-day activities:

• Plan, execute and analyse marketing campaign Go-To-Market strategy.
• Oversee all aspects of marketing – branding, communication, campaign, and market trends and movements.
• Set marketing goals and strategic direction for the vertical together with the Country Marketing Head (Malaysia) that is in line with the vertical and company objectives.
• Plan and execute end-to-end Go-To-Market (GTM) strategy to effectively meet the marketing objectives and manage all touchpoints effectively.
• Track overall marketing performance & perform post-mortem for all marketing campaigns.
• Communicate with regional team to align Malaysia’s marketing plans and activities with regional counterparts in other countries.
• Use consumer insights and data to develop effective tactical campaigns that drive consideration and inspire action from the target audience.
• Perform basic financial analysis and business case to justify marketing campaigns and spend.
• Analyze market trend and identify key growth opportunities, develop competitor’s benchmarks and a deep understanding of consumer behaviour.
• Full marketing budget ownership, management and monitoring.
• Establish and improve day-to-day operations to achieve optimal efficiency.

The must haves:

• Bachelor degree preferably with a focus on Marketing/Business Admin.
• 4-5 years of experience in coming up with Marketing Plan and executing marketing campaigns/GTM activities.
• Work well with various stakeholders from different departments (Marketing/IT/Finance/Operations).
• Continuous improvement of processes to achieve day-to-day operational efficiency.
• Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it.
• Preferably from fast-paced and tech/digitally-inclined industries that runs aggressive marketing campaigns.
• Experience in product marketing, brand/product management and campaign management will be an added advantage.