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Assistant Manager, Marketing Analytics

Grab Vietnam
Ngày cập nhật: 23/10/2019

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Are you ready to make an impact and be an integral part of a team? We’re looking for a Marketing Analytics Ast Manager to join our team as we are experiencing tremendous growth across the region.

We’re looking for an analytical and consumer-focused manager to help the company better understand its passengers and drivers, transforming data from analytics and research into insights that can drive the long-term marketing strategy of this exciting and fast-evolving transport platform. The transport ecosystem is in the middle of major disruption and we’re looking for someone with the intellectual and social curiosity to drive insight into the working lives of taxi drivers, private car drivers, passengers, car owners and more.

Day to day activities:

  • Be responsible for driving acute understanding of our consumers (the passengers) as well as the drivers.
  • Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning.
  • Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities.
  • To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
  • Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
  • Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc.
  • Understand business requirements and work objectives in order to analyze relevant customer data sets and propose actionable recommendations that would support decision-making and marketing campaign planning process.

Requirement:

  • Bachelor degree preferably with a focus on Marketing, Research, Statistics, Analytics, Advertising, Communications, and/or Business Administration
  • 1-3 years of experience in a consumer research, consulting, data analytics, marketing strategy or related role.
  • Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc. - preferred
  • Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning

Giới thiệu về công ty

Grab Vietnam

Việc làm tương tự

Assistant Manager, Marketing Analytics

Grab Vietnam