Get to know the Role:Loyalty marketing is responsible for growing Grab rider loyalty by delivering customer value through highly competitive and relevant reward offers, essentially rewarding them every time they ride.
The successful candidate should possess a combination of marketing and loyalty operations experience and will join the Regional Loyalty Marketing team to build a regionally scalable program.
The day-to-day activities:
- Support the development and of processes to ensure the program runs like a well-oiled machine.
- Overall responsible for quality checks and controls
- Overall catalogue management, including, but not limited to, partner on-boarding, inventory management and being the escalation point for user and partner feedback through call centre and other channels
- Leveraging data to continuously optimise and improve operational efficiencies, which includes influencing product development
- Track, report and analyse reward performance to keep a constant pulse of the program
- Lead communication of reward operations policy and process changes within the organisation
The must haves:
- Passionate about Grab’s social mission and making a positive impact in the community
- Minimum 4 years of marketing or operations experience with at least 2 years managing a sizeable loyalty program or e-commerce category
- Highly organised, meticulous and systematic with a passion for process and efficiency
- Experience with loyalty program or e-commerce operations and controls
- A good bachelor’s degree.
- Proficiency in MS Office Suite
- Experience with BI tools and analytics platforms is highly advantageous.
