Assistant Manager, GrabFood Marketing

Get to know our Team:
Grab pioneered the transport ride-hailing landscape, but has now expanded into new businesses, such as GrabFood. GrabFood is now entering a market that is already dominated by other players. The team is tasked to get GrabFood to a level playing field.

Get to know the Role:

Lead the eaters market of the GrabFood marketing team, adhering to the overall GrabFood strategy and helping to drive the business forward.

Plan, coordinate, and execute food marketing campaigns that are aligned with company-wide objectives, as well as budget management and target tracking. The sub-vertical is split into Drivers, Merchants, and Eaters. You will be accountable for the Eaters market under the food business and will have to work closely with business leads for alignment on marketing.

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to break down complex issues into executable strategies and detailed tactics.​

The day-to-day activities:

• Drive the growth of the GrabFood business across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning

• Manage reporting and analysis across food campaigns, using data to drive better campaigns through a test and learn approach.

• Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events​,​ etc. for Grab.

• Work with our marketing analytics and consumer research teams to drive insight into how consumers are using our platform and translate these insights into innovative campaigns.

The must haves:

• Excellent proficiency in MS Excel and Powerpoint

• Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.

• Excellent knowledge of the Singapore market, deep understanding of consumer insights and media landscape.

• Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.

• Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.

• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.