Assistant Manager, Financial Services Marketing

Get to know our Team:

Financial services are a new business line for Grab, focused on enabling Southeast Asia’s millions of micro-entrepreneurs to grow their businesses through access to financial products via the Grab platform, whether that be lending, insurance or more.

Grab already provides income opportunities to more than 5 million drivers, agents, and merchants across the region.

Get to know the Role:
We are hiring for a experienced marketer to lead regional marketing for this new financial services business line. You’ll be responsible for figuring out the best ways to engage Grab’s millions of micro-entrepreneurs and find relevant financial products from our partners that will improve their lives. You’ll build out a new way of marketing financial products to an unbanked or underbanked audience, opening up financial inclusion in the region.

The day-to-day activities:

Functional

• Manage all marketing communications for product pilots, delivering marketing analysis to inform new product development.
• Develop educational programs for Grab’s new range of financial services to merchants across Southeast Asia.andmillions of underbanked drivers, agents
• Drive lead generation, nurture and retention programs, combining performance marketing, CRM, referral and offline events as part of an integrated effort.
• Work with driver, merchant and agent network teams to integrate communications into the overall experience the end consumer has with the Grab platform.​

Customer

• Work with product marketing and research teams to drive deep insights into the financial lives and challenges of Southeast Asia’s underbanked drivers, agents, and merchants.
• Develop a customer-centric strategy for each country in the region, working with country marketing heads and their teams to execute said strategy in a hyper-local fashion.

Financial

• Set targets and allocate budgets for each and every country across the region, with overall accountability for growth, marketing efficiency, and ROI.

People

• Build a team of financial services marketers across the region.​

The must haves:

• Bachelor’s degree from a ​top-tier international university
• Excellent proficiency in MS Excel and Powerpoint
• Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda
• Integrated marketer with deep familiarity in CRM and growth marketing

• At least 4 years’ experience in a results-driven marketing role, preferably in B2B growth, lending, insurance or fintech.

Get to know Grab:

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle. We recently launched our fintech platform – GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability. Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam. We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.