Nơi làm việc: Quốc tế
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know our Team:
We’re looking for an Assistant Manager to join our Marketing team as we are experiencing tremendous growth across national wide.
The day-to-day activities:
1) Develop 4W sub verticals (rent, GC6, GC plus, Bus, Greenline Taxi, Gerak, Premium) messaging that differentiate new sub verticals from other in market
2) create proposition and USP for each sub verticals
3) Communicate the value of new sub verticals to the ops team and develop sales tools that facilitate the selling process
4) Plan and take part in the launch of new sub verticals and involve several different department in such launches
5) Brief the PR, social media, creative, media, event about new sub verticals launch
6) Conduct interviews, surveys, focus group discussion, gain insights into customers reason to use, barrier to use, untapped opportunities and buyer personas also use market research data to determine product proposition 7) ensure new sub verticals availability & presence
8) establish timescales for development of new products with product marketing, tech and other department
9) Propose and keep within a budget
10) Research competitor offerings and react when appropriate
The must haves:
Grab Vietnam