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Assistant Manager, 4W New Verticals

Grab Vietnam
Ngày cập nhật: 18/07/2019

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Get to know our Team:

We’re looking for an Assistant Manager to join our Marketing team as we are experiencing tremendous growth across national wide.


The day-to-day activities:
1) Develop 4W sub verticals (rent, GC6, GC plus, Bus, Greenline Taxi, Gerak, Premium) messaging that differentiate new sub verticals from other in market

2) create proposition and USP for each sub verticals

3) Communicate the value of new sub verticals to the ops team and develop sales tools that facilitate the selling process

4) Plan and take part in the launch of new sub verticals and involve several different department in such launches

5) Brief the PR, social media, creative, media, event about new sub verticals launch

6) Conduct interviews, surveys, focus group discussion, gain insights into customers reason to use, barrier to use, untapped opportunities and buyer personas also use market research data to determine product proposition 7) ensure new sub verticals availability & presence

8) establish timescales for development of new products with product marketing, tech and other department

9) Propose and keep within a budget

10) Research competitor offerings and react when appropriate


The must haves:

  • Min 2 years of all-around Marketing experience for an app-based product, ideally in a large matrix organization
  • User Acquisition marketing, especially through paid channels
  • Public Relations, especially consumer education
  • Promotional marketing to drive trial and build habit
  • Some exposure to customer support and issue resolution desired
  • Ideally, some experience in the Delivery industry, with an understanding of the players and trends, typical consumer pain points and behavior drivers
  • Intuitive, native understanding of the Indonesia consumer

Giới thiệu về công ty

Grab Vietnam

Assistant Manager, 4W New Verticals

Grab Vietnam