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ASSISTANT CMI MANAGER

Công ty TNHH Nhà Máy Bia Heineken Việt Nam
Updated: 20/07/2021

Employment Information

Benefits

Insurance, Travel opportunities, Health checkup, Training & Development, Salary review, Laptop, Allowances, Business Expense, Annual Leave

Job requirement

  • Data analysis:

  • Analyze retail audit data to provide insightful recommendations about market size, market dynamics, category movement, category interactions, brand issues and opportunities. Can come up with clear opportunities for business

  • Analyze internal sales data to estimate sales uplift/ ROI of our brands to see the impact of our marketing in digital MKT/ traditional MKT, promotion …

  • Analyze external sales data to estimate sales uplift/ ROI of our competitors brands to see the impact of their marketing in digital MKT/ traditional MKT, promotion …

     

  • Handling all quantitative research projects from briefing to analysis and reporting to ensure all research projects will deliver accurately, actionably and give valued information/data to marketing team

  • Monitoring all research processes and activities to ensure providing superiors with accurate and actionable information to enable them to make the appropriate decisions for commercial/brands strategies by:

    • Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options.

    • Giving recommendations for selecting research agencies to ensure effectiveness of each research report.

  • Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions.

  • Analyzing the opportunities for developing new products or exploring new market

  • Collecting and collating all commercial information/ data for supporting CMI Manager in analysis of developing new products or exploring new market. Commercial information/data are including market volume and growth rate trend, brand health performance, consumers and trade insights

  • Company Overview

    Công ty TNHH Nhà Máy Bia Heineken Việt Nam

    https://heinekenvietnamcareers.com Number of employees: 1.500 - 2.000

    Heineken Vietnam Brewery Limited (HVBL), was established on December 9th, 1991 by Saigon Trading Group (SATRA) and Asia Pacific Breweries Ltd. (APBL) – now... View more

    ASSISTANT CMI MANAGER

    Công ty TNHH Nhà Máy Bia Heineken Việt Nam