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ASSISTANT CMI MANAGER

Heineken Vietnam Brewery
Updated: 20/07/2021

Employment Information

Benefits

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Nghỉ phép năm

Job requirement

  1. Data analysis:

  2. Analyze retail audit data to provide insightful recommendations about market size, market dynamics, category movement, category interactions, brand issues and opportunities. Can come up with clear opportunities for business

  3. Analyze internal sales data to estimate sales uplift/ ROI of our brands to see the impact of our marketing in digital MKT/ traditional MKT, promotion …

  4. Analyze external sales data to estimate sales uplift/ ROI of our competitors brands to see the impact of their marketing in digital MKT/ traditional MKT, promotion …

  5. Handling all quantitative research projects from briefing to analysis and reporting to ensure all research projects will deliver accurately, actionably and give valued information/data to marketing team

  6. Monitoring all research processes and activities to ensure providing superiors with accurate and actionable information to enable them to make the appropriate decisions for commercial/brands strategies by:

    • Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options.

    • Giving recommendations for selecting research agencies to ensure effectiveness of each research report.

  7. Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions.

  8. Analyzing the opportunities for developing new products or exploring new market

  9. Collecting and collating all commercial information/ data for supporting CMI Manager in analysis of developing new products or exploring new market. Commercial information/data are including market volume and growth rate trend, brand health performance, consumers and trade insights

Job requirement

  • University degree in Business Administration/ Economics/ Marketing/ Finance. Excel Master and logic thinking, data analysis. Knowledge of professional sales analysis or research methodologies.

  • At least 3-year experience in quantitative research or function related to data analysis in a foreign/JV Company or Research Agency

  • Good communication/interpersonal and presentation skills

  • Good analytical thinking and problem-solving skills

  • Managerial skills

  • Eager to learn new thing and willing to take new challenging

More Information

  • Job type: Permanent

Company Overview

Heineken Vietnam Brewery

https://heinekenvietnamcareers.com/ Number of employees: 1500 - 2000

Heineken Vietnam Brewery, was established on December 9th, 1991 by Saigon Trading Group (SATRA) and Asia Pacific Breweries Ltd. (APBL) – now Heineken Asia... View more

ASSISTANT CMI MANAGER

Heineken Vietnam Brewery