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Assistant Brand Manager (Product Marketing)

Công Ty Cổ Phần Thực Phẩm CJ Cầu Tre
Updated: 01/10/2025

Employment Information

Benefits

  • Laptop
  • Chế độ bảo hiểm
  • Phụ cấp
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Phụ cấp thâm niên
  • Nghỉ phép năm

Job requirement

1. Product Development – NPD Operation (~55%)

  • Lead end-to-end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
  • Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
  • Collaborate with cross-functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
  • Track post-launch performance and recommend adjustments or optimizations to maximize product success.

2. Brand Management (~30%)

  • Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
  • Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
  • Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
  • Manage brand P&L and ensure marketing spend is on track and efficient.
  • Collaborate cross-functionally to resolve brand-related matters and ensure smooth execution.

3. Internal Sales & Performance Analysis (~15%)

  • Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
  • Create clear reports and dashboards to monitor trends, SKU contribution, and promotional impact.
  • Align with Sales and Trade teams to support commercial strategies and deliver business targets.

Job requirement

  • Bachelor’s Degree in Marketing, Business Administration or a related field.
  • Minimum 3 years of experience in brand/product marketing role in FMCG or Food categories, preferably with hands-on experience in New Product Development (NPD).
  • Proven strength in brand management, consumer insight.
  • Strong passion for food – curious about product innovation, trends, and constantly looking to deliver better taste and product experiences to consumers.
  • Ability to multi-task, take ownership, and work independently in a fast-paced, dynamic environment.
  • Excellent written and verbal communication and negotiation skills in English.

More Information

  • Qualification: Bachelor
  • Age: Unlimited
  • Job type: Permanent

Company Overview

Công Ty TNHH CJ Foods Việt Nam

https://cjfoods.com.vn/our-brands Number of employees: 1.000-4.999

CJ Foods Việt Nam là công ty thực phẩm hàng đầu của Hàn Quốc với sứ mệnh truyền bá hương vị tuyệt hảo của Hàn Quốc đến mọi nơi trên thế giới, những... View more

Assistant Brand Manager (Product Marketing)

Công Ty Cổ Phần Thực Phẩm CJ Cầu Tre