Assistant Brand Manager (Focus Commercial)

Brand Activities Excellence (60%)

• Assist the Brand Manager in executing the Marketing activities for Noodles category by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth.
• Liaise closely with agencies and inhouse team for branding and consumer promotion that focus on the BTL activities in GT, MT channel including the activation, sampling, and POSM...
• Get close to customers/consumers via frequent market visits.

Brand Planning (20%):

• Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
• Visit markets and research consumers to gain insights and track new trends.

Ensure Smooth Operation (20%):

• Be able to work well with cross functions to drive sales and build the brand.
• Lead cross functions (sales, trade marketing, supply chain, purchasing) to run the MKT activities: promotion and sales movements... to ensure the launch's success in Vietnam.
• Follow up with Sales and Trade team to implement activation and promotion plans, ensuring strong product sell- through
• Control Marketing expenses.
• Other tasks assigned by the line manager.

• Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
• Minimum 02-3 years of experience in ABM role within FMCG or Food categories, preferably with hands-on experience in driving bussiness.
• Strong in management product, BTL activities, tracking sales.
• Ability to multi-task, take ownership, and work independently in a fast-paced, dynamic environment.
• Good communication skills in English.

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent