Assistant Brand Manager

Laptop, Insurance, Travel opportunities, Allowances, Salary review, Annual Leave

1. Position Objective

Support the Brand Manager in developing, executing, and monitoring brand building activities to ensure brand consistency, customer connection, and business growth. Act as a bridge between brand strategy and cross-functional teams (Trade, Retail, Sales, VM...) through training and implementation of brand guidelines.

2. Key Responsibilities

Brand Strategy

- Assist in developing quarterly/yearly brand plans including positioning, objectives, communication direction, and budget.
- Research market trends, consumer behavior, and competitor activities to provide insights for strategic decisions.
- Support the execution of brand campaigns, product launches, and key marketing initiatives.

Brand Execution

- Coordinate with cross-functional teams (Retail, Trade, Sales, Visual Merchandising, Digital...) to ensure brand consistency across all touchpoints.
- Participate in building brand guidelines (Brand, VM, Store image guidelines, etc.).
- Monitor and report on branding performance and execution effectiveness.

Training & Implementation Support

- Develop training materials related to branding (messaging, campaigns, products, image standards).
- Actively participate in internal training activities: educating frontline (Sales/Retail), Trade, or Style teams to apply brand spirit.
- Support store-level audits to evaluate brand awareness and implementation quality.

Brand Assets & Image Management

- Manage brand asset libraries including photos, videos, documents; coordinate creative content production.
- Handle requests for brand asset usage from internal departments or external partners.