Work location: Ho Chi Minh
Salary:
Industry: Advertising / PR / Communications , Marketing
Deadline to apply:
Level: Experienced (Non - Manager)
1. Position Objective
Support the Brand Manager in developing, executing, and monitoring brand building activities to ensure brand consistency, customer connection, and business growth. Act as a bridge between brand strategy and cross-functional teams (Trade, Retail, Sales, VM...) through training and implementation of brand guidelines.
2. Key Responsibilities
Brand Strategy
- Assist in developing quarterly/yearly brand plans including positioning, objectives, communication direction, and budget.
- Research market trends, consumer behavior, and competitor activities to provide insights for strategic decisions.
- Support the execution of brand campaigns, product launches, and key marketing initiatives.
Brand Execution
- Coordinate with cross-functional teams (Retail, Trade, Sales, Visual Merchandising, Digital...) to ensure brand consistency across all touchpoints.
- Participate in building brand guidelines (Brand, VM, Store image guidelines, etc.).
- Monitor and report on branding performance and execution effectiveness.
Training & Implementation Support
- Develop training materials related to branding (messaging, campaigns, products, image standards).
- Actively participate in internal training activities: educating frontline (Sales/Retail), Trade, or Style teams to apply brand spirit.
- Support store-level audits to evaluate brand awareness and implementation quality.
Brand Assets & Image Management
- Manage brand asset libraries including photos, videos, documents; coordinate creative content production.
- Handle requests for brand asset usage from internal departments or external partners.
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