Assistant Brand Manager (ABM)

Mô tả:

• Assist in developing and executing brand strategies to drive market share and brand growth.

• Support the end-to-end process of new product development (NPD), including market research, concept testing, product formulation, packaging, pricing, and launch execution.

• Conduct competitive analysis and track market trends to identify growth opportunities.

• Work closely with cross-functional teams, including R&D, Sales, Supply Chain, and Production, to ensure smooth product launches.

• Assist in planning and executing marketing campaigns across digital, social media, in-store promotions, and trade marketing channels.

• Monitor and analyze brand performance, sales data, and consumer insights to optimize marketing strategies.

• Collaborate with external agencies for advertising, media, and creative development.

• Manage budgets and ensure cost-effective marketing activities.

Yêu cầu:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum 2-3 years of experience in brand management, preferably in FMCG, confectionery, or food & beverage industry.

• Proven experience in supporting or leading new product development initiatives.

• Strong analytical skills and ability to translate insights into actionable marketing plans.

• Experience in executing integrated marketing campaigns (digital, ATL, BTL, trade marketing).

• Excellent project management and organizational skills.

• Creative mindset with a strong passion for branding and innovation.

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent